CREATIVE CURRENTS
INFOA project that started as a logo but grew into something much larger, a vessel for shared identity and creative momentum. Built around the ripple effect of community, the design speaks to cultural specificity and collective strength. It matters to me because it led to real connection and belonging within my own community.
YEAR2025
CLIENTSEA CREATIVE CLUB
ROLEART DIRECTOR AND LEAD MOTION DESIGNER
Motion in the ocean.
The ripple became the central idea. The seas in Southeast Asia physically link the region to the world, but the concept also reflects how small actions create waves of impact. That chain reaction is at the heart of what SEA Creative Club is all about.
Logo Breakdown.
