Informa Illuminate
Role: Concept Development, Visual System Design, Motion Design, Accessibility-First Branding
VISUAL LANGUAGE FOR VISIBILITY
A modular identity system inspired by the Disability Pride Flag
This project was a chance to celebrate Disability Pride Month with intention. Working for Illuminate, I developed a campaign identity that honoured the stories of Disabled people and their allies through design that was symbolic, inclusive, and full of energy.
STORIES IN FULL COLOUR
Bringing Brand into Story
Taking inspiration from the Disability Pride Flag, I designed an abstract 2D mosaic system. Each pattern and colour in the mosaic draws from the symbolism of the flag, reimagined through movement and form to represent different types of disability. This identity was created to resonate emotionally, remain accessible across formats, and reflect the spirit of the community it celebrates.
Red symbolises physical disability. I used layered circular forms to reflect strength, repetition, and motion. A pattern evoking both muscle memory and the wheel of a wheelchair.
To root the system in the company’s visual world, I integrated Informa Blue across the palette. It provided contrast for accessibility while reinforcing the organisation’s visible support of its Disabled community.
White speaks to invisible and undiagnosed disabilities. It is subtly woven throughout all elements to remind us of the presence of unseen experiences.
Gold in the flag represents neurodivergence. Interlocking, complex forms show the beauty of diverse thought patterns and non-linear thinking.
Blue reflects mental illness. Wave-like movements combined with sharp angles illustrate the dynamic, emotional highs and lows.
Green is for sensory disabilities. I used patterns inspired by braille to echo tactile learning, with a focus on clarity and empowerment.