SEA Creative Club
Role: Brand Identity Design, Concept Development, Art Direction, Community-Led Visual System
CREATIVE CURRENTS
A system that captures the energy of collaboration across SEA diasporas.
This project started as a logo but grew into something much larger, a vessel for shared identity and creative momentum. Built around the ripple effect of community, the design speaks to cultural specificity and collective strength. It matters to me because it led to real connection and belonging within my own community.
Motion in the ocean.
The ripple became the central idea. The seas in Southeast Asia physically link the region to the world, but the concept also reflects how small actions create waves of impact. That chain reaction is at the heart of what SEA Creative Club is all about.
